Brita.com.au BRITA water filter | BRITA®

BRITA: Water filters for great tasting water and reduced limescale build-up. Find the right one for your water wants and needs. Learn more.

Brita.com.au Overview

Brita.com.au ranking shows that the page is at position 950,296 over the world, while the bulk of its audience is from Australia, where it ranks 24,942.

Brita.com.au hosted on MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US servers in Netherlands. To reduce page loading time for the majority of brita.com.au users, we recommend migrating the server to Australia, as it will speed up brita.com.au page load time for the majority of users. See the list of other webpages hosted on MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US servers.

In terms of rank-to-traffic ratio, brita.com.au has 212 unique users per day, viewing 749 pages. The rank based value of brita.com.au is 6,314 USD. Every user makes 3.75 pageviews on average.

Brita.com.au boasts a link base consisting of 211 referring domains and 259 external backlinks, as revealed by the data obtained from web network scanning.

Brita.com.au top-level domain belongs to .AU domain zone. Check other webpages in .AU zone.

According the last verification test in July 25, 2024, brita.com.au has an expired SSL certificate issued by Let's Encrypt (expired on September 11, 2024). Click button “Update” SSL Information at the Safety Information section. Check the list of websites using SSL by Let's Encrypt.

Based on data from Google Safe Browsing, Google Safe Search, Symantec and Web of Trust brita.com.au is a fairly safe domain.

According the Mobile-Friendly test by Google brita.com.au is nice optimized for mobile devices and tablets.

Brita.com.au Rank Summary

Global Rank

950,296

Average Load Time

3.11sec

Links In Count

Website Value

$5,846

Audience Geography. Where are brita.com.au visitors located?

Country	Visitors
Australia AU	66.1%
Other	33.9%

Country	Pageviews
Australia AU	89.6%
Other	10.4%

Country	Rank
Australia AU	24942

Where do visitors go on brita.com.au?

Subdomain	Pageviews
brita.com.au	61.11%
store.brita.com.au	38.89%

Subdomain	Pageviews per User
store.brita.com.au	3
brita.com.au	3

Subdomain	Reach
brita.com.au	64.97%
store.brita.com.au	45.76%

How popular is brita.com.au?

Period	Global Rank	Global Rank Delta
past 3 months	950296	23172
past month	854623	43703
past week	924963	-65665

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	849486	-221333	3	40%	3.5	70%
30	788292	102889	4	-17.83%	3.3	-17.05%
7	846568	-288269	3	50%	3	60%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	1057968	141302	36	-14.04%
30	940483	12709	43	-0.562%
7	1009164	30421	4	-4.891%

Brita.com.au Website Safety

Overview

Last Updated: 11/30/2024

Overall result - brita.com.au is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 02/19/2024

brita.com.au is safe.

Norton ConnectSafe evaluates brita.com.au for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 04/20/2017

brita.com.au is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

brita.com.au is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/16/2021

brita.com.au is safe.

McAfee assesses brita.com.au for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze brita.com.au for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/12/2019

brita.com.au child safety is very good.

The WOT calculates reputation of the brita.com.au. This reputation system receives ratings from users and information from third-party sources, assesses the brita.com.au for safety features and confirms, whether brita.com.au is suitable for children.

SSL Information

SSL Checker Tool

Domain	brita.com.au
Issuer Organization	Let's Encrypt
Issuer	R10
Algorithm	RSA-SHA256
Valid form	06/13/2024
Expiration	09/11/2024
Signed	Certificate is not self signed
Additional Domains	brita.com.au

Brita.com.au Rank History

Alexa Rank shows how popular brita.com.au is in comparison with other sites. The most popular site has Alexa Rank equals 1. If brita.com.au has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to brita.com.au and pageviews on brita.com.au over the past 3 months.

Brita.com.au Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 8075

ASN Title: MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US

Last Update: 02/23/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 8068 - 8075
ASName: MICROSOFT-CORP-MSN-AS-BLOCK
ASHandle: AS8068
RegDate: 1997-03-31
Updated: 2013-09-04
Ref: https://rdap.arin.net/registry/autnum/8068

OrgName: Microsoft Corporation
OrgId: MSFT
Address: One Microsoft Way
City: Redmond
StateProv: WA
PostalCode: 98052
Country: US
RegDate: 1998-07-09
Updated: 2017-01-28
Comment: To report suspected security issues specific to traffic emanating from Microsoft online services, including the distribution of malicious content or other illicit or illegal material through a Microsoft online service, please submit reports to:
Comment: * https://cert.microsoft.com.
Comment:
Comment: For SPAM and other abuse issues, such as Microsoft Accounts, please contact:
Comment: * abuse@microsoft.com.
Comment:
Comment: To report security vulnerabilities in Microsoft products and services, please contact:
Comment: * secure@microsoft.com.
Comment:
Comment: For legal and law enforcement-related requests, please contact:
Comment: * msndcc@microsoft.com
Comment:
Comment: For routing, peering or DNS issues, please
Comment: contact:
Comment: * IOC@microsoft.com
Ref: https://rdap.arin.net/registry/entity/MSFT

OrgTechHandle: MRPD-ARIN
OrgTechName: Microsoft Routing, Peering, and DNS
OrgTechPhone: +1-425-882-8080
OrgTechEmail: IOC@microsoft.com
OrgTechRef: https://rdap.arin.net/registry/entity/MRPD-ARIN

OrgAbuseHandle: MAC74-ARIN
OrgAbuseName: Microsoft Abuse Contact
OrgAbusePhone: +1-425-882-8080
OrgAbuseEmail: abuse@microsoft.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/MAC74-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Brita.com.au Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: BRITA.COM.AU
Registry Domain ID: D407400000002096847-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.cscdigitalbrand.services
Last Modified: 2021-09-05T05:00:02Z
Registrar Name: Corporation Service Company (Aust) Pty Ltd
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Reseller Name:
Status: serverRenewProhibited https://afilias.com.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Registrant Contact ID: 2949693A590F4252
Registrant Contact Name: Domain Administrator
Tech Contact ID: 1502941A58D58206
Tech Contact Name: Walter Funk
Name Server: UDNS2.CSCDNS.UK
Name Server: UDNS1.CSCDNS.NET
DNSSEC: unsigned
Registrant: Brita GmbH
Registrant ID: OTHER HRB 21644 Wiesbaden
Eligibility Type: Trademark Owner
Eligibility Name: BRITA
Eligibility ID: TM 427680

>>> Last update of WHOIS database: 2022-01-25T16:37:35Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
brita.com.au	52.166.70.58	300

Host	MX Record	Priority	TTL
brita.com.au	brita-com-au.mail.protection.outlook.com	0	3600

Host	NS Record	TTL
brita.com.au	udns1.cscdns.net	86400
brita.com.au	udns2.cscdns.uk	86400

Host	TXT Record	TTL
brita.com.au	docusign=805d0fe4-e460-41c0-9be3-cb5ed781a3c2	3600
brita.com.au	MS=ms25732219	3600
brita.com.au	v=spf1 ip4:192.168.203.1 ip4:14.200.90.240 ip4:52.64.173.205 include:spf.protection.outlook.com -all	3600
brita.com.au	facebook-domain-verification=8batcchiykmgtmylsc46l5xaucxx6n	3600

udns1.cscdns.net
TTL: 86400
Email address: premiumdns.support.neustar
Serial: 2019102569
Refresh: 28800
Retry: 7200
Expire: 1209600
Minimum: 86400

Brita.com.au HTML Check

HTML Validation Tool

Errors

Saw “<?”. Probable cause: Attempt to use an XML processing instruction in HTML. (XML processing instructions are not supported in HTML.)

Obsolete doctype. Expected “<!DOCTYPE html>”.

Attribute “xmlns:og” not allowed here.

Attribute “xmlns:fb” not allowed here.

When the attribute “xml:lang” in no namespace is specified, the element must also have the attribute “lang” present with the same value.

Using the “meta” element to specify the document-wide default language is obsolete. Consider specifying the language on the root element instead.

Bad value “expires” for attribute “http-equiv” on element “meta”.

Bad value “imagetoolbar” for attribute “http-equiv” on element “meta”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

No “p” element in scope but a “p” end tag seen.

Forbidden code point U+000b.

Element “h5” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Element “ul” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

End tag “h5” seen, but there were open elements.

Unclosed element “span”.

Warnings

Attribute with the local name “xmlns:og” is not serializable as XML 1.0.

Attribute with the local name “xmlns:fb” is not serializable as XML 1.0.

Empty heading.

This document appears to be written in English. Consider adding “lang="en"” (or variant) to the “html” start tag.

Brita.com.au Desktop Performance

Last tested: 11/19/2015

Desktop Speed

85%

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Reduce server response time

Minify JavaScript

Minify HTML

Desktop Resource Breakdown

Total Resources	52
Number of Hosts	8
Static Resources	41
JavaScript Resources	13
CSS Resources	1

Brita.com.au Mobile Insights

Last tested: 12/14/2017

Mobile Usability

63%

Use legible font sizes

Size tap targets appropriately

Configure the viewport

Mobile Speed

69%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Leverage browser caching

Reduce server response time

Minify CSS

Mobile Resource Breakdown

Total Resources	53
Number of Hosts	10
Static Resources	44
JavaScript Resources	14
CSS Resources	2

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Brita.com.au BRITA water filter | BRITA®

BRITA: Water filters for great tasting water and reduced limescale build-up. Find the right one for your water wants and needs. Learn more.

Brita.com.au Overview

Brita.com.au Rank Summary

Brita.com.au Website Safety

Brita.com.au Rank History

Brita.com.au Hosting Information

Brita.com.au Domain Registration and Settings

Brita.com.au HTML Check

Brita.com.au Desktop Performance

Brita.com.au Mobile Insights

Brita.com.au Similar Audits

Brita.com.au Common Typos